How to promote CPA offers – Part 1
Lately CPA or Cost Per Acquistion, offers have been making the buzz. CPA offers seems to be quickest way to make some easy money off the net. Here I am going to attempt to provide you with the details of making money with the various CPA offers. Though CPA offers can make some quick money, it can also drain your money quickly if you use PPC without applying any sense to your campaigns. (Actually that can happen to any of your offers.
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Promoting CPA essentially revolves around few basic steps and lots of creativity. Like any other offer you need to complete the following steps:
1. Market research
2. Finding Offer
3. Proper keyword research
4. Promote offer
I will not talk about the market research as you will be able to find this information all over the net. Finding a good offer is the key to your CPA success. Big affiliate networks like NeverBlueAds, Azoogle, LeadExpose have huge number of CPA offers & finding a good one should not be an issue. (Clickbooth has good offers but most of the times you will be rejected by the advertiser.)
I personally use NeverBlueAds. (Sometime their payout is smaller when compared to other networks, but they are the best when it comes to affiliate support.)
Some of the best CPA networks are:
1. NeverBlueAds
2. Azoogle
3. LeadExpose
4. Revenue Loop
5. MaxBounty
6. Copeac
7. FluxAds
8. ClixGalore
9. Rocket Profit
10. Hydra Network
Anyway, you can compare the CPA offers from various networks on sites like offervault, affspy etc. Both offervault & affspy provide good information & comparisons on the CPA offers from different networks. Sometimes you may find the same CPA offer with different networks with different payouts. Just because a network is paying bit higher does not mean that you should go with that network. Do some proper research on the network before you join. Some networks are notorious when it comes to shaving & scrubbing off your leads.
Scrubbing takes place when the advertiser feels your lead quality is poor and scrubs them off your payouts. In case of email submits, if a visitor has already registered with an advertiser & you managed to send the same visitor again, the lead will be scrubbed off by the advertiser.
Shaving is purely a theft done by the network. Some of your referals are removed from by the networks. The networks get revenue from the advertiser but do not pass them to you.
With offervault & affspy, you will be able to check the best possible offer from various networks. You can search from these sites or you can directly select the offer from your affiliate network. With some affiliate networks, you may require advertiser approval. In such cases, just proceed with some other network. When choosing a CPA offer, do not just go with the lead payout. You also need to check the EPC for the offer. Usually all networks provide the EPC (earnings per click) for offers. The EPC indicates whether the offer converts well & whether it can make you money. So even if the offer may not pay well, if it has a higher EPC, it may be worthwhile to check it.


Once you have chosen a good CPA offer, now you need to do work on the keyword research & promotion techniques.
Continued in How to promote CPA offer – choosing CPA offer
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