Promoting CPA Offers – Choosing Offers.

Further to the post on how to promote CPA offers part 1, here is the continuation of this series. Today we will look at some important aspects of CPA marketing, applying to CPA networks & getting accepted and choosing CPA offers.

1. Applying to CPA networks

There are tons of CPA networks available. But most of the CPA networks review the application before accepting any affiliates. CPA networks require quality leads, also its important for them to ensure that the affiliates are not involved in any malpractices hence they insist on a manual review process. Getting approved by a CPA network is not a hard process if your approach is correct. Many affiliates signup to tons of networks & fill up the form & hope to get approved by the networks. Well there is nothing wrong with applying to hundreds of networks but then does it make sense? Will you be able to promote offers on all networks which approve you? I don’t think so. Its better to appy only with the top 7-8 networks & promote their offers.

When applying to the CPA networks always ensure you use a professional email rather than using any free email account. having a professional or domain email gives a sense that you are carrying out your promotions like a professional & not some amateur who has just entered affiliate marketing.

Some CPA networks call up the affiliates & some will contact you via email before approving your application. In any case, the networks will be interested in knowing your past experience with affiliate marketing, the kind of offers you promote, what kind of offers you would promote with them.  You need to tell the networks that you have been working in PPC & have been promoting the CPA offers. In case you do not have any CPA experience, you can tell them that you have been promoting products using PPC but you would like to promote CPA offers now. The networks need to know that you have some experience with such PPC promotions. You should tell the CPA networks that you are looking to promote CPA offers like zip submits, email submits & other free trial offers.

The CPA application forms will also ask you for your websites. If you have a professional website, you can mention the same in your application form. But in case you do not have any websites, you can add google.com as the website & mention in the site description on how you intend to promote the offers using PPC. You should also mention that you will build custom sites & landing pages depending on the CPA offers.

After sending in your application, you should try & call the network & inform them that you have applied on their network & that you called up to check on the status. Calling the network usually ensures quick approval of your application.

2. Choosing the CPA offers

Once you are approved in 3-4 CPA networks you need to plan for the promotions of the CPA offers. Choosing a proper CPA offer is the key to your success with CPA. If you fail to choose a good offer, you may end up with wasting your efforts & money.

The common types of CPA offers are:
Zip/email submits
Risk free trial offers like Acai, Colon cleanse etc
Short forms (3-4 fields)
Long forms (More than 4 fields)
2 page (2 pages of fields)
Sales based (Surf the site, make a purchase)

If you are just starting out in CPA offers, its always best to promote the zip & email submits. The risk free trials offers are good to promote but may have lesser conversion rates since the visitor is generally required to submit his / her credit card information. Most of the email & zip submits will have a conversion rate of atleast 25% & hence are best when starting out. The zip & email submits usually pay anywhere between $0.95 to $1.50 per lead, the short form will pay somewhere between $3-4 while the offers that require user to enter his card details may pay upto $40-50 per lead. Secondly the payout also depends upon the length of the form. The long forms will always pay more then the short forms.

Second important aspect when choosing the CPA offer is the EPC or Earning per click. The EPC % is usually available on all CPA networks. The EPC or the earning per click indicates the profitability of the CPA offer. The EPC also gives a fair indication on how much you can bid if you use PPC to promote the offer. Some of the CPA networks also provide you the conversion percentage when looking for CPA offers. You need to check on both these parameters before finalizing the offer. Lastly when choosing the offer always think like the visitor. Would you be interested in the offer?

Read the next part, Cpa Offers – keyword research